Perched on the breathtaking coastline of Costa Brava, Tossa de Mar is a Mediterranean jewel that combines history, charm, and stunning natural beauty. For short-term rental (STR) investors, this vibrant town offers more than just a picturesque backdrop—it’s a golden opportunity to invest in a thriving and dynamic market. Let’s dive into what makes Tossa de Mar the perfect place to grow your STR portfolio.
YEAR-ROUND TOURIST APPEAL
Tossa de Mar isn’t just a summer hotspot—it’s alive with activity all year long! Its medieval old town, Vila Vella, is like stepping into a fairytale, with winding cobblestone streets and historic castle walls that whisper stories of the past. I also had the absolute delight of experiencing the town’s Carnaval, where the streets came alive with dazzling costumes, cheerful parades, and the irresistible rhythms of live music. And let me tell you, enjoying a plate of traditional Catalan cuisine during the festivities was pure magic.
Events like these, along with seasonal gastronomic fairs, keep Tossa buzzing with visitors no matter the season. With an impressive occupancy rate of 59.15%, STR (short term rental) properties near these attractions enjoy excellent year-round demand, offering a steady flow of income for investors.
A DISTINCTIVE MARKET WITH AFFORDABLE OPPORTUNITIES
Unlike its busier Costa Brava neighbors (Lloret de Mar, for example), Tossa de Mar charms a more tranquil crowd—families, couples, and culture lovers who crave a mix of relaxation and discovery. This creates a dependable and profitable STR (short term rental) market. What’s even better? Property prices here remain refreshingly affordable, with average costs around €2,800 per square meter.
It’s also worth noting that no new construction permits are being granted in Tossa de Mar, which adds exclusivity and stability to the market. This restriction ensures that the charm and character of the town remain intact, while also driving demand for existing properties.
Additionally, Tossa de Mar boasts strong financial performance indicators: the Average Daily Rate (ADR) stands at $287, demonstrating the area’s ability to command premium prices. This makes it a savvy choice for investors looking to combine affordability with profitability.
A FASCINATING HISTORICAL HERITAGE
One thing that sets Tossa de Mar apart is its rich historical significance. The Vila Vella, with its iconic towers and medieval walls, is the only remaining fortified town on the Catalan coast. Strolling through its narrow streets feels like a journey back in time, and it’s no surprise that visitors flock here for the unique atmosphere.
For STR (short term rental) investors, properties near these historical landmarks are incredibly desirable, offering guests a rare combination of cultural immersion and seaside relaxation. Highlighting the town’s history in your property listings can create an emotional connection that boosts bookings.
FAMILY-FRIENDLY ENVIRONMENT
If there’s one thing Tossa de Mar knows how to do, it’s welcome families with open arms. Its beaches, like the postcard-perfect Platja Gran and serene Cala Pola, are clean, safe, and equipped with kid-friendly amenities. STR (short term rental) properties designed for families—complete with spacious rooms, child-safe features, and thoughtful touches—are incredibly popular, particularly during school holidays.
Investing in family-oriented properties can yield strong returns. Tailoring your offerings to meet family needs ensures both higher bookings and guest satisfaction.
STRONG CONNECTIONS TO CATALONIA’S HEART
Accessibility is a key part of Tossa de Mar’s charm. Just 40 kilometers from Girona-Costa Brava Airport and an easy drive from Barcelona, it’s a destination that’s both remote enough to feel special and connected enough to be convenient. STR properties located near transit hubs or offering services like airport shuttles can make a big impression on travelers seeking ease and comfort.
LOCAL EVENTS AND CULINARY DELIGHTS
If you think Tossa de Mar’s scenery is stunning, wait until you taste its food! From hearty traditional Catalan dishes to exquisite offerings at Michelin-recommended restaurants, the town is a haven for foodies. Seasonal events, like seafood festivals and wine tastings, add an extra layer of allure.
A FOCUS ON QUALITY OVER QUANTITY
Tossa de Mar takes pride in maintaining its charm and authenticity. Unlike overcrowded tourist destinations, the town has implemented strict regulations to ensure sustainable tourism growth. While investors will need to secure proper licenses, this added effort ensures a balanced market where quality trumps quantity. Licensed STR (short term rental) properties are particularly valuable, allowing you to stand out in a town that prioritizes excellence.
CONCLUSION
Tossa de Mar is a delightful mix of charm, culture, and opportunity—perfect for short-term rental investors. Its year-round appeal, fascinating history, and welcoming atmosphere create a destination that guests will fall in love with, ensuring your property thrives. And not to mention, with net yields currently reaching 7.2%, the profitability of your investment can be further boosted by tapping into the town’s vibrant cultural and culinary calendar.
With an impressive total of 454 active listings generating a net income of $17,747, Tossa de Mar offers both profitability and the joy of sharing an extraordinary destination. For investors eager to combine financial success with the pride of ownership in a magical town, this hidden gem truly checks every box. Now is the time to act and make your mark in Tossa de Mar!
